Case Study

How Cait Donovan Earned $26,000 in Additional Revenue with Talkadot

Cait Donovan
Meet Cait Donovan

Cait Donovan is a burnout recovery expert, speaker, and sassy science nerd who helps organizations and individuals navigate stress, boundaries, and resilience. As a healthcare practitioner with a deep background in Chinese medicine, neuroscience, and behavioral science, she brings a research-backed, no-BS approach to tackling burnout. Her work has resonated with audiences worldwide, but like many speakers, she needed a scalable way to capture audience engagement and turn it into more business growth.

One year after implementing Talkadot, Cait generated $26,000 in additional revenue from five new speaking engagements directly linked to the tool.

The Challenge: A Speaker Ready to Grow, but Missing a Scalable System

Following up after events always felt like a guessing game. I’d wonder, ‘Are they really interested, or am I just bothering them?’ Talkadot changed that completely. Having people explicitly say, ‘I want to book you’ or ‘I can refer you’ took away so much of the emotional weight of outreach.

Cait was already delivering high-impact talks on burnout and resilience, but her lead generation process was manual, unpredictable, and emotionally draining. Like many speakers, she relied on business cards, LinkedIn connections, and post-event networking in hopes of securing future opportunities. The follow-up process felt exhausting, and without a clear system, many potential leads never materialized into bookingsCait needed a tool that could automate lead collection, organize contacts into clear priorities, and help her confidently follow up without the stress of cold outreach.

Became the Game-Changer
How Talkadot Became the Game-Changer

Cait started with Talkadot Lite, the free version, to test it out with no risk. During her very first use, Talkadot secured her an additional speaking engagement—proving its value immediately. Seeing the impact, she upgraded to Talkadot Pro without hesitation, knowing that just one booking would more than cover the investment.

The biggest shift came from Talkadot’s automated lead collection and organization. Instead of relying on scattered contacts, Cait’s audience could scan a QR code during her talk and instantly indicate whether they wanted to book her, refer her, or join her email list.

Out of 700 survey responses last year, about 500 converted to leads, giving Cait clear, permission-based connections to follow up with—without the awkwardness.

The Results: Leveraging Data for More Revenue and Industry Growth

Talkadot helped Cait unlock new speaking opportunities she wouldn’t have discovered otherwise.At one event, an attendee—not a decision-maker herself but an influencer at a major supermarket chain—marked that she knew someone who could book Cait. Over six months of staying in touch, this connection turned into a paid speaking contract with the company.Beyond individual leads, Cait also leveraged her audience data to expand into new industries. After speaking at a dental conference, she shared her Talkadot data on social media, showing the strong audience engagement and success of her session. Other event planners in the dental industry noticed, leading to multiple additional bookings.By the end of the year, five new speaking engagements and $26,000 in additional revenue were directly attributed to Talkadot.

Talkadot took the guesswork out of follow-ups. Instead of hoping people would reach out, I had clear, organized leads—people who already said, ‘I want to book you’ or ‘I can refer you.’ That shift alone made a huge difference. By the end of the year, I booked five additional speaking engagements and brought in $26,000 in revenue, all from connections I might have otherwise missed.

Key Takeaways: Why This Works

  • A structured system eliminates guesswork and emotional fatigue from follow-ups.
  • Automated lead capture and priority tagging increase conversions and efficiency.
  • Audience data opens doors to new industries and long-term partnerships.

Turn Audience Interest Into Real Bookings Without the Guesswork

Cait earned $26,000 in additional revenue by using Talkadot to capture leads, secure referrals, and showcase her impact.If you’re ready to turn your audience into more bookings and revenue, start using Talkadot today—it only takes one event to see the difference.