Case Study

How Lisa Ryan Strengthened Client Relationships and Created More Engagement with Talkadot

Lisa Ryan
Meet Lisa Ryan

Lisa Ryan, CSP®, is a workplace culture expert, keynote speaker, and author specializing in employee engagement, retention, and appreciation. With over 1,000 national and international speaking engagements, she has helped organizations like Honeywell, Ferguson, and Associated Equipment Distributors build workplaces where employees want to stay.

Lisa has built her speaking career on delivering high-impact programs and maintaining long-term client relationships. As a former industrial sales professional, she understands the power of consistent follow-up and meaningful engagement. While her marketing systems were strong, she wanted to capture leads more efficiently, gain real-time audience insights, and enhance her post-event follow-ups.

The Challenge: Turning Audience Engagement Into Business Growth

With traditional event surveys, you're lucky to get 2% of attendees to respond. But when I switched to Talkadot, I was getting 40% to 80% of the room engaging—and that changed everything

Lisa’s keynotes consistently spark meaningful conversations, but like many professional speakers, she wanted a better way to translate that engagement into long-term business opportunities.

Before using Talkadot, Lisa relied on Join By Text to collect audience emails in exchange for a free digital copy of her book. While this approach helped grow her contact list, it didn’t necessarily identify high-intent prospects. Without a clear way to prioritize leads, follow-ups required more time and effort.

Another challenge was gathering high-quality audience feedback. Traditional event surveys often had low response rates, and the feedback from event planners tended to be generalized rather than actionable. Lisa wanted a tool that would not only provide her with deeper audience insights but also offer real-time value to event organizers—strengthening her relationships and positioning her for future bookings.

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Became Lisa’s Go-To Tool for Lead Capture and Client Engagement
How Talkadot Became Lisa’s Go-To Tool for Lead Capture and Client Engagement

Lisa first heard about Talkadot from fellow speaker John Register, who highly recommended the platform. Initially, she was hesitant—she was already using a system to collect emails and wasn’t sure she needed another tool. But after seeing how Talkadot worked in action through a colleague at the National Speakers Association, she decided to give it a try.

The turning point came when she used Talkadot at a conference in Las Vegas. Instead of just offering attendees a free book, she encouraged them to scan a QR code to leave feedback, ask questions, and indicate their interest in working with her. The response was immediate.

Beyond lead generation, Talkadot’s instant feedback reports proved to be a game-changer for event organizers. After her Vegas session, she checked her dashboard and saw that 62 out of roughly 100 attendees had completed the survey—a 62% response rate, far exceeding traditional event surveys. She was able to share the data with the event organizer right away, reinforcing her impact and keeping her top-of-mind for future opportunities.

Lisa also found Talkadot’s social proof features invaluable. The auto-generated testimonials made it easy for her to showcase audience reactions on social media, keeping her content fresh and engaging without having to manually collect quotes.

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The Results: More Engagement, Stronger Connections, and Long-Term Business Growth

Since integrating Talkadot into her workflow, Lisa has transformed how she engages with her audience and nurtures relationships with potential clients. At her Vegas event alone, she:

  • Captured 62 audience responses out of 100 attendees—a 60%+ response rate.
  • Identified 12 warm leads who provided their phone numbers for follow-up.
  • Instantly shared audience feedback with the event organizer, reinforcing her value.
  • Secured high-quality testimonials that she repurposed for social media and speaker pitches.

Beyond individual events, Talkadot has become a key part of Lisa’s long-term client engagement strategy. She integrates her Talkadot-generated leads into her CRM, where they receive weekly emails as part of her “Gratitude Thought of the Week” series. This consistent follow-up ensures that potential clients continue hearing from her long after the event, keeping her top-of-mind when they are ready to book a speaker.

Additionally, Lisa leverages Talkadot data in her outreach to new associations. When pitching similar organizations, she shares past event feedback as proof of audience engagement, making it easier for decision-makers to see her impact.

I use Talkadot leads to build long-term relationships. They don’t just hear from me once—I stay in touch with them every week, so when they’re ready to book a speaker, I’m the first person they think of.

Key Takeaways: Why This Works

  • High-Intent Lead Collection – Talkadot allows Lisa to identify and prioritize warm leads, making follow-ups more targeted and effective.
  • Instant Audience Feedback – Real-time data helps event organizers see her impact, positioning her for repeat bookings.
  • Stronger Social Proof – Auto-generated testimonials provide an easy way to showcase audience engagement.
  • Long-Term Engagement – Talkadot leads are integrated into Lisa’s CRM, keeping potential clients connected to her brand.

Turn Every Speaking Engagement Into a Scalable Relationship-Building Tool

Lisa isn’t just delivering keynotes—she’s creating lasting connections with her audience and event planners.

With Talkadot, she has transformed post-event engagement into a structured, scalable system, ensuring that audience energy doesn’t just fade away but turns into real business opportunities.

If you’re a speaker looking to increase engagement, capture more high-quality leads, and build long-term relationships with event organizers, Talkadot is the tool you need.

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