Case Study

How Michael Margolis Uses Data to Make Change Real

Michael Margolis
Meet Michael Margolis

Michael Margolis is a master storyteller and a trusted advisor to Google, Meta, and NASA. Described as “one of the most thought-provoking speakers” audiences have heard, he has a unique ability to connect big ideas to business strategy, tech disruption, and organizational change.

The Challenge: Selling the Invisible

In the last 20 years, I’ve given 500+ talks and I have experimented briefly in the past with how to capture email contact info from my audience, but it was high-friction and expensive. The thing that really hooked me on Talkadot was the UX and how low-friction and easy the user interface is.

Michael sells transformation - which is intangible and hard to measure. Catering to his data- and results-driven audience, Michael strives to capture feedback and leads from his audience, but has found previous methods to be too clunky or costly.

Became the Game-Changer
How Talkadot Became the Game-Changer

Talkadot is a staple in Michael’s workflow and has helped him add multi-six figures in spinoff business and thousands of testimonials from leaders at Microsoft, Uber, Fidelity Investments, and other big name tech companies.


Feedback Patterns

Michael leverages his testimonials and feedback by identifying patterns so he can continue to perfect his craft and deliver for his audiences.


Maximizing Response Rates

Michael estimates 60%+ of his audience complete the survey at each talk. He appreciates that Talkadot is easy for his audience to use and obtains explicit permission to contact them.

Guaranteeing Results
Talkadot has helped Michael quantify his impact. His feedback is so consistently strong that he guarantees a 95% positive value rating, or he will refund his speaking fee.

The Results: Unlocking Revenue Opportunities with Data-Driven Insights

With quantifiable data to back up his talks, Michael expanded the volume of his talks to 23 paid engagements last year and turned a single $25K+ keynote into a $100K annual book of business with a single client. Michael uses his data to build trust and deepen client relationships making organizations eager to invite him back.

Talkadot allows me to immediately pulse data from my session that’s both quantitative and qualitative. I finish a session, I walk off stage, and in two clicks I have forwarded that data to my client. They love that immediate sense of how it landed. With very data-obsessed clients, I was able to leverage the data from Talkadot to help create just under a 6-figure deal. The data from Talkadot helped my client validate the pent up desire and demand from their marketing group that YES, my work was needed.

Key Takeaways: Why This Works

  • Data builds trust: Tangible results deepen client relationships.
  • Feedback fosters growth: Feedback patterns help polish talks.
  • Response rates are key: High response rates mean faster growth.

Turn Insights into High-Value Clients

Ready to see how data can transform your speaking strategy? With Talkadot, you can move beyond anecdotes and deliver measurable, high-impact results. Request a demo today and see how our platform can elevate your message and expand your revenue potential.